It is critical for integrated agencies to have thorough knowledge of all strategic communications vehicles. Personifeye focuses strategy and execution, (integrated marketing and technology solutions) for four major marketing communications areas.
Engagement strategies and multichannel media vehicles are used to drive conversion and engagement across the customer lifecycle. Multichannel campaigns and programs need integration to maximize customer insight, campaign optimization and ROI. We build solutions that span web, mobile, and social channels integrated with Customer Relationship Management (CRM), unified multichannel analytics and marketing automation.
Social Brand Strategies
Solutions that deliver communications in content formats that harmonize with social environments and enhance the customer experience, rather than embarrass the brand. While traditional advertising was meant to interrupt, social ecosystems have a community context. Social Brand solutions enhance the community experience and embrace the community social mores.
Traffic, Activation and Social Promotion
Digital vehicles enable promotional precision. Well-crafted integrated promotions target customers at the point of activation online, at the point of sale or at live events. Personifeye offers digital solutions that incorporate vehicles that span web, mobile, social and POS channels including location, mobile traffic drivers, e-coupon, viral marketing, loyalty and rewards. Personifeye specializes in monetizing social environments.
Lead Generation and Nurture Marketing
Complex sales require sophisticated marketing strategies and an optimized mix of nurture content marketing and communication vehicles. Personifeye partners with leading solution providers to deliver optimized programs on management platforms that integrate lead management and scoring, CRM, analytics and automation.