Let's Work on your Hispanic Social Media Strategy

Here are some basic steps needed to create a Hispanic Social Media Strategy.

1. Let’s settle on a strategy based on brand awareness and engagement, for example.

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2. Then, let’s figure out how we want to engage our consumers and with what. Here is a topic distribution list.

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3. Let’s create a content calendar based on topic mix, seasonality and retail activation

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4. Write lots of posts! Organize them by content bucket and get them approved by legal!

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5. Post

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6. Pay attention the numbers and engage social listening tools to track content and conversation trends, competitors, opportunities and stronger SEO results.  

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7. At the end of the month, figure out how you did.  Measure engagement and awareness levels. Ah, and count your new fans!

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8. Figure out what’s working, what’s not (Try not to change too much).

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9. Figure out if your return on engagement was worth it. 

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10.  Adjust your strategy for content and start again.  That's it!

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11. Call Lalo Wakefield and let me help you develope your social media strategy.

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